Sergio K causes stir with his new campaign

A 81-old woman, a transsexual and two newly acclaimed male models are the stars of the new campaign by Brazilian fashion designer Sergio K, one of the most renowned names in this Portuguese-speaking country. This campaign featuring photos by the star photographer Terry Richardson is causing a stir in the media worldwide given its provocative nature.

The photos depict the Patriot brothers with the American model and transgender Amanda Lepore and with the 81-year old Carmen Dell’Oreffice, one of the oldest American models who started working at the age of 15 and is still to be seen in the catwalks. As for the Patriot twins, they are the new stars in the male model constellation. This campaign is a great stunt by Sergio K and is raising the awareness towards his brand which is now set to raise the international public eye.

Sergio K is a designer whose brand is fairly well implemented brand in Brazil, a country where he began his career in 2004 selling handmade shoes and where he some years later began designing clothes, having established also successful partnerships with Land Rover, Jameson, Stella Artois or Reebok. Sergio K has a flagship store in the affluent Oscar Freire avenue in São Paulo and his clothing line can be found in more than 150 multibrand stores. His online store at http://loja.sergiok.com.br is also a good option for those wishing to check and buy his creations from polos to swimming trunks, accessories, shirts and even candles by Comme des Garçons.

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