The London’s Call for Fashion

The eyes of the fashion press and industry are set this week in London. The city is hosting the menswear fashion week featuring shows by 60 London designers and brands thus kick starting the 2013 fashion carrousel. Seen by many and for years as the stage for wild creativity and extravaganza, London Fashion Week has been gaining commercial importance according to journalists and experts in the field, attracting new buyers and thus becoming a must-attend and must-show for heritage brands too. Tom Ford, Tommy Hilfiger, Vivienne Westwood, Paul Smith and Burberry Prorsum are some of the renowned brand who will be showing their collection as of today in the British capital. But London Fashion Week is known for its penchant to show new talents. Marten van der Horst, Craig Green, J.W. Anderson or Christopher Cane are some of the younger designers who will be showing their collections in London this week.
According to Dylan Jones, Chair of London Collections: Men and Editor of British GQ, comments “London is the home of menswear, so it’s only natural that it has its own dedicated fashion week”. To show the art and craftsmanship of British tailoring, Savile Row tailors will be hosting “The English Gentleman”, an event which is there to show “the modern face of British elegance to an international audience made up of buyers and journalists”, a showcase with both models and real men dressed by famous tailors from Savile Row. This is just an example of the many events taking place in London this week alongside with the fashion shows, from the reception by David Cameron today and 10 Downing Street to Fashion Forward, sponsored by the Mayor of London and which is there to single out the best new talents, trough to offbeat events and heritage brands cocktails in a city whose fashion week is gaining more commercial appeal without losing its role as the preferred stage for relentless and uncompromised creativity.

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