Fly London awarded best Fashion Footwear Brand

David Bowie’s best-selling record until the day he died was launched 35 years ago today. The move to sing for the many not the few did help his career but would cost him his hardcore fan base who would return to him only on occasion after that when the launched three of his more obscure masterpieces like “Outside”, “Heathen” and the haunting “Blackstar”.

By the time you read this it will be already April 14 in Australia, the continent he took to in order to film the video clip for the song “Let’s Dance”. It was 1983 and there were more folk dancing to David Bowie than ever before. “Let’s Dance” was the main single from the eponymous album and suddenly a considerable part of the world discovered the icon gone global after fourteen albums where he appealed mostly to a crowd that felt motivated to live up to their different music tastes, clothing, sexuality and whatever Bowie stood and stands for ever since he appeared with his new approach to music and fashion. Assisted by funkmaster Nile Rogers, better known as founding member of Chic and producer of major hits from bands like Sister Sledge the record made its way to dance floors. But despite the clear funk influence Bowie did not give up his rock influences having invited Steve Ray Vaughan to add his guitar riffs thereby launching an album with the right funky feel that suited the early 80’s but with a pint of rock here and there. The image, another distinguishing feature of David Bowie seemed to follow the popular spirit of the new Bowie. Wearing immaculate suites in pastel colours and his hair dyed blond Bowie looked rather like an northern-European holidaymaker than the alien he had impersonated in some records.

35 years after being released “Let’s Dance” is still a difficult album to digest for the hardcore Bowie fan and marked a period of some creative decline in the man’s career. The Bowie for the many not the few was not the Bowie the few waited for and he would regain his particular fanbase only after “Outside” which followed the popular “Tonight” and the not so popular “Never let me down” and “Black Tie White Noise”. After that he failed again when trying to have a go with drum’n and bass with “Earthling”, when he launched “Hours” a mild album and “Relity” equally mild, the album that preced “Heathen”, the record that hinted somehow to the path he would follow when he launched “The Next Day” and his final epos “Blackstar”, the record that proved that despite some failed attempts he was still the man he stands for for many – avant-garde, unpredictable and master of reinvention.

Carlos Tomé Sousa

Fly London was awarded Fashion Footwear Brand of the Year last week in Birmingham. This prize is an acknowledgement for the remarkable commercial performance of this brand with shops in London Convent Garden and in St. Christopher’s Place right by Oxford Street and Selfridges.

The award is here to reinforce the brand’s positioning in the British market, a country where you can find it in 400 retailers. Fly London thus pursue its relentless path after having managed to become an household names and established a foothold in the word of shoes and fashion.

You see the brand’s shoes in the streets of Lisbon and London, on stage worn by Björk and in some of the best adverstising campaigns ever. Yet you probably didn’t know that this is Portuguese brand, with headquarters in the north of Portugal and a flagship store in the iconic and affluent Avenida da Liberdade, in Lisbon.

Fly London is in the forefront of Portuguese exports with stands in the major trade fairs in the world. Aside from shoes, the brand began two years ago designing an apparel collectiom which you can find in selected shops. Fly London is also a tender tale of preserverance, hard work and vision by its founder, Mr. Fortunato Frederico, a man who began as a simple worker in a shoe factory and has made it and turned Fly London in a true global player in the international shoe market.