Lisbon Fashion Week Pop Up Concept Store

After the photos and the interview with Alexandra Moura backstage, we bring you the photos of her collection on the catwalk at the Lisbon Fashion Week

The show began with images from planet Earth in its most natural stage. Textures are an important element in her collections and by using them the designer wants to bring us back to the world prior to the existence of mankind. The introductory images displayed couldn’t have been a better introduction to the show taht would follow.

The square is the theme of this collection and geometry is there is there in straight lines which Alexandra is so fond of and which are common place in her collections. Alexandra proposes a new man, and for that we should return to a world where natural elements combine, bringing us to a new natural world order.

Alexandra Moura | Winter 2014 | ModaLisboa - Trust

Photos: ModaLisboa | Photography: Rui Vasco

The 40th edition of Lisbon Fashion Week is there around the corner and promises three days of surprises both as far as the collections on the catwalk are concerned but also in the adjoining areas. One of the novelties in this edition is the hosting of a Pop Up Concept Store in the western tower of the square facing the river where Moda Lisboa is held.

Wonder Room is a pop-up store showing and selling items by brands, designers and projects such as Cardume, Rualidade, Rasto, Roda Gira, ELLG, Viiivelavie, Light Box Leal, Urso Tigre, Senhor Prudêncio, Common Cut, Catarina Ferreira, Ideal & Co and Dez/Dez. Streetwear, bikewear, shoes, gourmet products and designer clothing are some of the products on offer here.

Dez/Dez is a particularly interesting project which you can find in this Pop Up Concept Store. A group of fashion designers forming 31 d’Atalaia Association has set about to create garments which can be reproduced 10 times over in different sizes and colours. Each item is identified with a label stating who work on it, how many hours, materials and even a serial number.

The aim of this group is to constantly rethink the creative process and the way they work. All members of this group work on all the stages of creation of a garment from modeling to finishing, through to modeling, cut and sewing. The third edition of 10/10 focuses on geometry in general after having focused on squares, rectangles and curves in the previous editions.

The items by this group of designers and from the aforementioned brands will be available from Friday to Sunday in this area which will be open to the public during the three days of Lisbon Fashion Week.

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