The Nomad Brand DELPOZO

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Two years after the death of the iconic designer Jesus del Pozo, New York was the stage for the third presentation of the re-baptised DELPOZO brand, now a Spanish venture with major international aspirations.

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The Gypsy spirit seems to have taken hold of DELPOZO for its new collection shown today at the New York Fashion Week. Inspired in the painting “Gipsy woman with tambourine” by Corot, Josep Font created a simultaneously elegant and relaxed  collection rich in nature-inspired patterns and profuse flower prints, voluminous skirts with high waists.  This is the second Spring/Summer presentation under Font and after a first DELPOZO collection full of detail, embroidery and applications. Contrary to that first collection that seemed to show a too abrupt rupture with the original brand’s past, this collection does bring back some of the elegant austerity of the late Spanish designer, without failing to bring a fresh look and details. It is clearly a Josep Font collection, where we can clearly see his mark and legacy as an experienced haute couturier, but it is a more balanced work for the brand, thus appealing to old and new DELPOZO clients.

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The Gypsy spirit seems to be present also in the current brand’s strategy, considering the brands “nomadism”: After showing in Madrid, New York was the city chosen for the second time to present a collection and chances are that one of these days a new city will be announced as stage for the next presentation. DELPOZO has a clear international strategy and after having opened a first flagship store in Madrid some six months ago, Moscow, Dubai, Shangai and New York City are some of the cities where the brand wishes to establish a foothold. Nearly a week before the Mercedes-Benz Madrid Fashion Week, the Spanish capital will not have the possibility to see this collection live, something many Spaniards we spoke to consider unfair given the brand’s Spanish origins, the legacy of Jesus del Pozo and the fact that Jesus was for years the president of the Spanish Designers Association whose members regularly show their collections in Madrid.

Carlos Tomé Sousa

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