Vogue Fashion Night Out Lisbon – Join the frenzy

Chiado3_Diogo_PintoOne day to go for another major bash and the mailboxes, both real and virtual are being swarmed by invitations for one the biggest events in the city involving more than 200 shops along with retailers, brands, customers and party animals. To get the most of the 4th edition of Vogue Fashion Night Out, draw a map and look for the events that appeal to you the most. Follow some of our suggestions and go for it.

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 A good place to start you Vogue Fashion Night Out is the affluent and hype neighborhood of Principe Real where you can currently find the biggest concentration of good and edgy Portuguese design. This area of town is home to EmbaiXada, the brand new conceptual shopping gallery in town. Here you can find some of the most original products in Lisbon, mostly of Portuguese provenance, like MUU and other items selected by Linkstore; cork shoes, clothing and accessories at the Intemporal Store; or creations by Storytailors fashion designers. Use the opportunity and marvel at the wonderful view to the front garden and to the Botanic Garden in the back of the building.

carlosA couple of meters from EmbaiXada take to Real Slow Retail Concept Store and check this store’s items and the pop up event by Pois Selection, a venture by two French girls who fell in love with Portuguese products, selling them in pop-up events and in some Lisbon hotels and with plans to extend their offer to the online world. The event relies on the collaboration of Italian Motor Village who will give you the possibility to win a Shopping Day in Lisbon worth € 500 driven by a chauffeur. All you have to do is join three friends, take a photo with the new Lancia Ypsilon Fashion which will then be published in the Italian Motor Village’s Facebook. The prize goes to the photo gathering more “Likes”.

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By the time you leave this place the presentation to the press at Amélie au Théâtre will be over and the general public can check the new surprise project by scent and grooming company 100ML “Por ti perco a cabeça”. While in this shop take the opportunity and check the selection of products from Portugal in this store with a French name. And since you are in that street check the work by some of the best Portuguese and Portugal-based designers like avant-garde jeweler Valentim Quaresma, who recently opened a temporary store in right next to the main street, and menswear fashion designer Nuno Gamma who celebrates in 2013 twenty years of a coherent career and for long a true reference in Portuguese fashion. Lidija Kolovrat and Alexandra Moura in Rua D. Pedro V are two of the places who do have to visit for their great shops featuring their own creations and work by carefully selected designers .

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Take a short break from the crowds and take a deep breath before reaching Avenida da Liberdade, the Lisbon boulevard of luxury dreams and head to Forum Tivoli where Philosophie is preparing a big bash featuring a set by star DJ Diego Mirnada, a catwalk presentation and wine and vodka tasting, along with the possibility to buy a Missoni, Cheap Monday or Red Velentino dress and a pair of Repetto flats if you were unwise enough to bring your high heels and are now walking like a crippled. Just opposite, Be Code teamed up with Janela Urbana site and promises big animation too, amidst the shop’s selection of Patrizia Pepe or Twin Set. Some meters down the road, Hotel Fontecruz, a new party hotspot in Lisbon will be hosting Vogue’s Fashion Night Out official cocktail. Down  the Avenue and now that you are in the luxury haven of Lisbon take a look at Stivali, one of the best multibrand stores in town offering Dior or Dries van Noten just to name a few. And while in this avenie, do check Montblanc and you may have the opportunity to win of these remarkable pens. And when reaching the square Restauradores take to the magnificent Palácio Foz where Escola de Moda de Lisbon will be hosting a fashion show and the creations by its highly skilled students for the Spring/Summer 2014.

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You are now downtown and you’d best walk up Chiado, another busy shopping mile. At Geox, blogger and fashion adviser Monica Lice is there to advise you on the most suitable shoes for you. Practically, next door admire the comprehensive offer of Swarowsky at the sound of Raquel Prates who will be the DJ that night. Cross the street and take to Levi’s store at Rua Ivens where you can try a Levi’s full look and who knows win the possibility to leave the store without having to pay for it. Walk up the street in the direction of the iconic café A Brasileira and check the shoes at Zillan temporary store featuring selected models by this Portuguese brand. And the best way to culminate this big shopping spree is to visit United Colors of Benetton on the other side of the street. This Italian brand teamed up with its creative offshoot Fabrica and Vogue and decorated the façade of the 4-storey building with sentences by Vogue writers stating what fashion is for them. This event will feature also a photo exhibition where some Vogue Portugal pictures will be reinterpreted with illustrations.

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 If you survived the night and refrained from trying all the cocktails, there’s a lot to do in a September night in Lisbon. If you carrying dozens of bags and stumbling because you did not resist the drinks and the bargains, head home. There will be more next year as this world event is here to stay.

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