At the age of 37, David Beckham continues to be in the spotlight both for his good looks and technical skills. One week ago the world media covered his transfer from the Los Angeles football club Galaxy to the French club Paris Saint Germain. And here’s now his new ad for H&M filmed by Guy Ritchie, the movie director of the fabulous movies “Lock, Stock and Two Smoking Barrels” and “Snatch”.
It is not the first time Beckham features in underwear campaigns for this swedish brand of cheap clothing which loves to flirt with rich stars and famous designers.
Should you be tomorrow at the airports of Seville, Alicante, Malaga or Mallorca, you wil see a new airline landing or taking off under the brand name Iberia Express. These four cities will be the first overed by the new Iberia venture.
The new Spanish airline will focus on cheaper and competitive ticktes and will be covering the cities where Iberia already flies to. In half a year and according to Iberia’s chairman Antonio Vazques, “Iberia Express will be covering 20 destinations in Spain and Europe with its 14 planes”.
Iberia Express flights will operate within the Iberia network and provide connections with other Iberia flights and will also be part of the OneWorld alliance. It remains to be seen whether this company will be able to compete in an already crowded market and where Iberia has already an affiliated low cost company, Vueling, which operates to major destinations in Europe.