Countdown for ArCo Madrid



Colombia is the guest country at the 34th edition of Madrid’s contemporary art fair ArCo, an event gathering more than 200 galleries from all over the world and taking place this month amidst a climate of growing confidence among art investors and galleries.

The huge pavilions located on the grounds of IFEMA, the international trade fair of the Spanish capital will host as of 25 February 2015 the 34th edition of ArCo, one of the biggest events of the kind in the world attracting a considerable number of visitors to Madrid every year. 71% is the percentage of foreign galleries present at this edition, of which 30% come from Latin America. This continent in the southern hemisphere relies this year on the presence of 46 galleries from 10 countries of that region. Latin America is also home to “a whole new generation of artists and who are doing a remarkable work”, Carlos Urroz, ARCO’s director said referring particularly to Colombia, this edition’s guest country. Urroz spoke at the press conference held today in Lisbon with the presence of the Spanish Ambassador in Lisbon and Pedro Cela, the person in charge of the Portuguese delegation to this art fair. Portugal, a country relying this time on the presence of 12 galleries at ARCO, has a long tradition of attending this fair both as far as gallerists are concerned but also in terms of professional and non-professional visitors who take every year to Madrid for the occasion. “ArCo is very important for Portuguese artists and galleries for a number of reasons”, Pedro said answering to Trendenz question as to the feedback ArCo and the Portuguese delegation receives from participating galleries from Portugal. “For some galleries this is the only fair they take part in. It is easier to control, cost as taking to Madrid is less expensive that taking to ART Basel or to Art Hong Kong, for example and the fact that ArCo relies on the presence of numerous visitors from Portugal is also a good opportunity for Portuguese to see in a single space the work by Portuguese artists, this leading to good business opportunities. By now and according to ArCo organisation some bus trips are being organised. For those travelling or flying to Madrid there will be a novelty in this edition: in order to render the art fair more pleasant the organisation is betting on a new setting as far as restaurant areas are concerned and is also designing a garden for a more relax visiting experience.

Carlos Tomé Sousa

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