Sportswear company Under Armour launched this week one of the most remarkable ads featuring an excerpt from EInstein on the Beach by Philip Glass and Robert Wilson.
Einstein on the Beach, the opera by musician Philip Glass and director Robert Wilson, presented for the first time in 1976 at the Avignon Festival, considered one of the most iconic works of the 20th century has an excerpt of this very same Opera setting the tone for one of the most remarkable new ads, the first of the new campaign “Rule Yourself” by the sportswear company Under Armour. “Knee Play No. 1” is the excerpt featured in this ad relying on the participation of prima ballerina Misty Copeland, NBA Player Stephen Curry and No.1 golfer Jordan Spieth. Robert Wilson, whose plays can be seen as of September in a number of European cities drew the attention to this ad today in is Facebook page and to the remarkable text by Alex Ambrose published on WQRX on this ad: “The excerpt chosen comes from the opera’s opening “Knee Play No. 1” where the vocalists intone accented, fragmented repetitions of “1 2 3 4 5 6 7 8,” mirroring the synchronicity of the movements of the three athletes and their army of clones.
New Order release their tenth studio album, a record cleverly combining guitars and synthesisers and which will set the world in motion to the sound of a bunch of powerful dance tracks.
Manchester band born from the ashes of iconic band Joy Division released their new album today. Under the name “Music Complete”, the record gives us New Order not at their best but at their most competent. Featuring ten songs, it is a true voyage through the sound legacy of the band, considering that nearly all the elements that made them a big name in modern music are there. We can trace nearly all the songs back to the different phases in the band’s career. Upon listing to “Restless” we see us immediately before the sound of the band. Nearly everything is there, from Bernard Albrecht’s voice and guitar to the synth sound of Gillian Gilbert who is now on board again. Should Peter Hook have joined in too this would be a nearly perfect album. Estranged for some years from the band he embarked in recent years in a new project under the mane Peter Hook and the Light travelling the world playing Joy Division albums. But funny enough, “Restless” could have been a Monaco song, the band formed by Peter Hook when he left New Order. Or one can say that Monaco sounds a lot like New Order. New Order has always had a distinctive sound and all their members have had a fair share in shaping it. Hence it is only normal that all the side projects from Bernie’s Electronic to Hook’s Monaco and Gillian Gilberts and Stephen Morris project The Other Two bring us to New Order and ultimately to the Joy Division legacy.
Music Complete is the first album for Mute, the label of major names such as Depeche Mode, Plastikman, Moby, Goldfrapp, Erasure or Cabaret Voltaire. “This is an exciting new chapter for both Mute and New Order and I feel privileged to be working with artists with such a long, creative and successful history. When the possibility of us working together first came up, I was invited to hear some of the new material and immediately had no doubts whatsoever that Mute would be the right home for New Order”, Daniel Mille said when the band signed to Mute. Considering the sound of most band on this label, it makes perfect sense for the band to sign to them. “New Order are delighted to be signing to Mute. We couldn’t imagine a better place to be than working with Daniel Miller and his team. Mute has a superb roster of artists and a history that complements our own. In many ways joining the label feels like we are coming home, returning to our independent roots”, the band said.
With art direction by Peter Saville, the man who created the best covers for both Joy Division and New Order, “Music Complete” is not a perfect album like “Movement” or “Power Corrpution and Lies” but features four subliminal tracks. The most remarkable is undoubtedy “Plastic”, a song that brings us to the disco influences by New Order. The beat does remind us of Donna Summer’s “I Feel Love”. That is nothing new, considering that, according to the band, the beats of “Blue Monday” were taken out of “Our Love” by the very same Donna Summer. The appeal of New York and its beats had been there all along since the start of their career. And if “Everything’s Gone Green” and “Temptation” had a somehow more Mancunian or European beat to it, tracks like “Blue Monday” and “Confusion” were influenced by the break dance sounds that were there in the eighties. Upon hearing “Tutti Frutti” we go back again to the band’s legacy, a song that reminds us of “Shellshock”. Another great track is “Nothing but a fool”, a love song close to the the spirit of the hearfelt album “Power Corruption and Lies”. “Superheated” is the fourth song we would like to highlight, another love song, this one bringing us closer to the band’s most recent albums. With “Music Complete” Bernard Albrecht, Gillian Gilbert and Stephen Morris, three of the founding members, have managed to rewrite part of the band’s history, an album that will set the world in motion this Winter for our contentment.
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